Mario, Make Me a Model!

Mario Tricoci Hair Salons & Day Spas, the official hairstyling and color partner of Fashion Focus Chicago, is bringing beauty into focus with its “Mario, Make me a Model!” campaign to discover Chicago’s next modeling star. Think you have what it takes? Attend the model call:

Semi-finalists from the open calls will be selected to attend the final judging with beauty and style innovator Mario Tricoci, fashion photographer Matt Ferguson and the fashion editor at Chicago magazine.

The five freshest faces will be chosen to walk the runway in Millennium Park at Fashion Focus Chicago 2008. Each finalist will receive a makeover from Mario Tricoci Hair Salons & Day Spas, modeling training by Ford Models and personal training with Equinox Fitness Clubs in preparation for the show.

The excitement culminates with a fashion advertorial spread in Chicago magazine before the final judging on the runway at Fashion Focus Chicago this October.

The winner of “Mario, Make me a Model” will receive a five-night trip for two to Mexico’s Riviera Maya through Apple Vacations plus additional prizes from Mario Tricoci and Equinox Fitness Clubs. All of the finalists also will be considered for a modeling contract with Ford Models and a Mario Tricoci trend photo shoot.